Social media is taking a whole new dive. And for everyone who envies success on the different platforms there are, attention would need to be focused on a few cogent things. Hence, these 7 things are what you should be doing on social media.
Trish Carey, Marketing Director, SellerEngine Software said:
“While we’ll see a lot of changes in 2019, to me it really still comes back to understanding your audience, crafting different, targeted and appropriate messages for those audiences, and creating engaging content.”
Well, there is a lot to understand from that given statement. Social media is changing to give audiences and customers the satisfaction they deserve. And if you would like to take to your brand to a whole new level this year, start doing these 7 things on social media.
1.Story telling
Storytelling will be a vital tool in your hands especially if you know how to make good uses of it.
You no longer need to rely on a blog to impact your audience. Your social media account is set to just so much for you. Share quick, direct messages with your audience. Find a strong positive social value and create great stories around it for your brand campaign.
2. Love and show care to your audience
Well, if you do not love and care for those you want to be your audience and customers, what exactly are you giving? Why should they even be loyal to you?
Mind you, everything social media is about relationships and engagements.
According to the CEO, Owner & Operator of JS Media Jasmine Sandler:
“This means responding quickly to customer complaints, issues, and questions,” Sandler said. “Doing this in a real way that nurtures and supports the customer or audience first is also important for overall social brand loyalty.”
3. GDPR will affect paid advertising on Social media.
GDPR – General Data Protection Regulation. There will be set some new and stiffer rules to protect customer’s consents and data. In essence, if you rely heavily on paid ads, you may need to keep a regular eye on latest rules of data protection this year. But then, Organic advertising remains unaffected though. So, you are free to continue using your main account to push your products as much as you can.
4. Video Marketing
Video marketing will keep striving. And you know what, more and more audience will harness this medium to follow brands.
What exactly should this mean to you?
This means you should begin to find creative ways to carry your audience along with everything your business stands for through live videos.
5. Instagram
Instagram is hot right now, and it will definitely be taking over the leading social media platform – Facebook!
Instagram hit a billion active users last year and is actively generating massive revenue for brands. If you are yet to begin harness good use of the platform, now is the time to begin.
6. Chatbots
As there is advancement in tech, you will soon come to realize how human effort is not all necessary in everything you do.
Chatsbots have been here for two years now, and are currently helping quite a number of online businesses to thrive.
Chatbots will help you increase value. Create one that helps you chat with your customers; give them an easy landing, and handle your (FAQ) frequently asked questions that will help their purchase decision or improve customer satisfaction.
7. Influencer Marketing
This will become highly patronized this year as marketers will need to do more by being influencers. YouTube is currently the most profitable platform for influencers.
An influencer must have a clear niche, a strong voice, an active engagement with audience and then a track record of success. As a business owner, you will need to exploreinfluencers that cater to you business niche.
If you are an influencer, please, step up your game. You will definitely need it.
