As an entrepreneur, you know you secretly crave for your customers and clients to get their full satisfaction from services or products you render. Yes, this is why you must be inclined in the ways to read your Customers like a Book.
Every entrepreneur knows that marketing is the soul of every business. And a good marketer must also be able to read the minds of his customers.
These 4 Tips Will Help You Read Your Customers’ Mind
1. Identify Your Ideal Customers
Identifying your ideal customers or clients is a foremost decision you should make before being able to read them.
You should make a list of your five most faithful customers or clients. Your list should involve people you love working with or people you think are your perfect customers.
Ensure to avoid just asking a sibling, friend or neighbour what they think or prefer.This is because they may not be your target audience.
2. Ask The Right Questions.
While this may seem obvious, many business owners still overlook it. You would need to take a good time out to observe your customers, and then make a list of questions you’d love to ask them.
Ask the questions, then try to be quiet and let customers get their entire points across before you say anything. You may have more questions to ask from what they reveal to you.
Ensure to ask your customers about their problems and needs; don’t just guess. Use questions to bring hidden needs out into the open.
3. Ensure To Pay Attention To Body Language
If he/she flares up, keep your cool and hear him or her out. Look at them closely, and pay attention to their body language.
You should also consider repeating what you have heard to confirm accuracy and prevent misunderstanding.
4. Write Down Or Record
Write down or record the exact words of phrases of your customers during interactions and then mirror it back to them in your own way.
By doing this, you’ll avoid useless jargon and they’ll feel just as though they’ve created something just for them.
Your clients may use words like “overwhelmed”, “confused” and “paralyzed” rather than “challenged.” when you mirror those back to them in your content, they will respond instantly.
This is the most important aspect of the ‘ways to read your Customers like a Book.’
